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[Chinese shoes Network - News] Following Adidas (stores) announced that sales in Greater China grew 15 percent last year after Nike (stores) also reported third quarter of this fiscal year, he stressed that China is the most important high growth markets. The industry believes that the domestic sporting goods market continued to shrink in the background, Nike and Adidas is fine by the "price for volume." According to these two major sports brand giants sinking layout of the market, the price war is an important strategic breakthrough against the market trend driven brand. Compared with international brands, local sports brand also clouded. Pick net profit last year fell to the lowest in five years; Anta net profit of 1.359 billion yuan, is listed first decline in five years; Li Ning in 2012 warning of performance will be "huge losses." shrinking domestic market is the common experience of domestic and foreign sports brand jordan 3 katrina 2018 in the industry view, Nike, Adidas can break out due to adverse economic channel sink. Nike, the number of orders in the Chinese market despite a 4% growth, but its revenue has declined in Greater China. The key road sports consulting firm founder Zhang believes that this is due to the product on sale led to its customer price decline. But it is still hard to stop Nike are "sink" determination. Previously, Nike announced plans this year to open 40-50 new factory store, commodity prices will be a genuine 3-4 fold. Shop not only far more than its previous size, the new store will also extend to the second and third tier markets. Not only is Nike, Adidas Greater China general manager of high Skyline director also said that business focus this year is to expand the shop a few small cities in China, opened 800 new stores in two-thirds of all small and medium cities. Moreover, in 2015, Adidas plans to take the more than 1,400 small jordans on sale mens and medium cities in China. foreign sports brand channel sink rely on domestic sports brand originally belonged to seize living space. This is the second and third tier cities have been the main battlefield of the domestic sports brand, but Nike, Adidas and domestic sports brand discounted basically at the same level, so that consumers start small city "change of heart." As of last year, the number of Anta, Li Ning, Olympic and other local sports brand closed shop six exceeded the 3000 is huge, 361 & deg; even in last year's fourth quarter "day off for a shop." With a big campaign to accelerate the penetration of foreign small and medium cities, the future of the domestic sports brands face even greater challenges. But there are also people in the industry will be difficult domestic sports brand due to their own reasons. Zhang believes that local brands not only a surplus of products, and the homogenization of serious, alt cheap air jordans ernative strong among various brands. At the same time, growing consumer demand for technology and fashion, the domestic sports brand is also difficult to keep up. 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